A start-up recruitment agency, specialising in e-commerce job roles.
Following thorough discussions with the client to grasp their vision for the brand, I initiated comprehensive research. The client expressed a desire for a sleek, futuristic aesthetic. Leveraging this input, I devised a complementary color scheme suitable not only for the brand but also for its website. Additionally, I developed a bespoke font to craft a clean, futuristic logo design that aligns seamlessly with the brand's identity.
For the website, I aimed to incorporate vibrant pops of color to ensure Recruitr stood out amidst competitors who often utilise similar branding and color schemes. Introducing interactive elements, I crafted an animated logo reel, showcasing notable clients upon website entry. To infuse the brand with personality, I integrated custom characters. Additionally, I segmented sections using the lively colour palette I had curated, ensuring each segment commands its own attention.
I utilised Webflow's CMS capabilities to develop a tailored job board for the client, enabling the client to effortlessly manage job listings. Through Webflow's intuitive editor, the client can seamlessly add and remove job roles as needed, ensuring the job board remains up-to-date with minimal effort.
In response to the client's request for social media graphics, I first designed a layout for their Instagram feed, aligning it with the established color palette. Subsequently, I incorporated a variety of their custom characters into the social posts, ensuring consistency across all platforms and fostering a cohesive brand identity.
